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Apr 11, 2018
Alessandra Caballero Marengo-Orsini, OMC Abogados & Consultores, Peru

The Andean Touch Trademark


Alessandra Caballero Marengo-Orsini, OMC Abogados & Consultores, PeruCurrently, the position of the trademarks is very important inside any kind of business, to such an extent that these are the most value intangible that a business could have. The following situation cause that, from time to time, people search more ways to involve indirectly consumers with trademarks. In other words, what is wanted is that trademarks will be part of the consumer’s daily life, not necessarily when they see them, but also when they heard them, smell them or touch them. We can identify a trademark when we see it and, in base of our  read more