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Aug 12, 2010
Trina Ha, Samuel Seow Law Corporation, Singapore

Smiles all round for Colgate in toothpaste trademark ch...


Trina Ha, Samuel Seow Law Corporation, Singapore How far can trademarks be used to protect the signs associated with a product? It is no surprise to find that COLGATE is a trademark, or that the toothpaste manufacturer has also registered the rainbow-hued ellipse round the word 'total', part of the logo on Colgate's Total brand products. However, the registrability of a two-dimensional device representing a 'slug' of toothpaste with blue, green and white stripes is less clear.  read more