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Jul 02, 2013
Dr Mohan Dewan, R K Dewan & Co, India
First published on www.lexology.com

Registering Shape Marks in India: Guidelines and Proces...


Dr Mohan Dewan, R K Dewan & Co, India, First published on www.lexology.comBy In the last decade, there has been a shift in the perception and coverage of the term trademarks. Having always been seen as words or pictorial symbols, trademarks have now evolved beyond this purview to include specific shapes and packaging techniques (3D trademark), sounds (aural trademark), specific color combinations, holograms and even smell (olfactory trademark). The shape of Zippo lighters, the shape of the ‘Gorbatschow’ branded vodka bottle, etc. are examples of instances where the shapes of goods  read more