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Jun 24, 2014
Ulrich Wolfers, signato Brand Consulting GmbH, Switzerland

How brand owners ensure that licensees comply with...


Ulrich Wolfers, signato Brand Consulting GmbH, SwitzerlandBrand owners today invest a lot of money in their brand in order to be competitive and to increase the value of their brand. A typical brand development and implementation process includes, amongst other things, market research, the development or evolution of brands, the development of the related marketing and communication material, the implementation of the brand standards at all brand carriers such as POS, stationery, vehicles, work wear, plants etc. as well as as training of e.g. salesmen and retailers read more