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Feb 20, 2020
Anca Draganescu-Pinawin, IP Counsel, Novagraaf, Switzerland
First published at www.novagraaf.com

How to build an IP enforcement strategy that reflects, ...


Anca Draganescu-Pinawin, IP Counsel, Novagraaf, Switzerland, First published at www.novagraaf.comBackcountry.com, a leading e-tailer of outdoors, recreational products, undertook an aggressive IP rights enforcement campaign in 2019 against several smaller businesses that had filed trademarks which included the term ‘backcountry’. Under intense pressure and with the prospect of expensive, protracted legal battles, several of these businesses felt forced to rebrand. In other situations, this would be considered a success for the enforcing trademark holder, but in this instance, the strategy did not strengthen Backcountry.com’s  read more