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Jun 30, 2015
Lee Curtis, HGF Limited, United Kingdom
First published on www.hgf.com

Shape of a Kit Kat chocolate bar is not a trade mark


Lee Curtis, HGF Limited, United Kingdom, First published on www.hgf.comIn principle, European Union trade mark law allows the shape of a product to be registered as a three dimensional trade mark. However, the UK High Court concluded in January 2014 that significant aspects of the application of the law in the UK remained unclear, when considering Nestlé’s attempt to register the shape of its iconic Kit Kat chocolate bar as a trade mark and referred three questions to the CJEU for deliberation and guidance in Case C-215/14. Today, 11 June 2015, Advocate General Wathelet has given his opinion in order to  read more