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Frouke Hekker, Novagraaf Nederland BV, The Netherlands
First published on

Combination of descriptive terms eligible for trademark...

Frouke Hekker, Novagraaf Nederland BV, The Netherlands, First published on www.novagraaf.comTrademark applications frequently fail due to lack of distinctiveness. However, it is possible to overcome this barrier to registration for marks combining descriptive and/or non-distinctive elements, if the sign as a whole creates an overall distinctive impression. An example of this can be seen in the recent decision on the EUTM application for the word/device mark ‘ECOSILVER’. A brand name or logo must fulfil certain criteria in order to be registrable as a trademark. In particular, it must have ‘distinctive’ character in order to enable the relevant  read more