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JMB Davis Ben-David
Jerusalem, Israel (IL)

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Reinhold Cohn Group, Reinhold Cohn & Partners
Tel-Aviv, Israel (IL)

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Israel (IL)

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02-01-2017 (Newsletter Issue 3/17)
Official Fees Slightly Reduced
The Israel Trademark Office reduced official fees on January 1, 2017. The new official fee for filing a trademark application is ILS 1,601 for the first class and ILS 1,203 for each subsequent class.
Official fees are updated once a year in Israel (each January 1st) and this is the third time that those fees are reduced after years of increase.

Source: Ezratty-Farhi Law Firm, Israel

05-31-2016 (Newsletter Issue 10/16)
Official Fees Slightly Reduced
The Israel Trademark Office reduced official fees on January 1, 2016. The new official fee for filing a trademark application is ILS 1,606 for the first class and ILS 1,206 for each subsequent class.

Official fees are updated once a year in Israel (each January 1st) and this is the second time that those fees are reduced after years of increase.

Source: Ezratty-Farhi Law Firm, Israel

09-02-2015 (Newsletter Issue 13/15)
Design Law Amended Soon
A proposed Design Law has been drafted on July 6, 2015, and needs to undergo three readings in the Knesset.

Some of the amendments are listed below:
- The new design law does not only cover the design of physical objects of manufacture, but also the design of fonts and of computer icons and the like.
- The previous law related to registered designs only. The new law offers protection for up to three years for non-registered designs, considered suitable for clothing fashions and other trends having limited shelf-life. This proposal will bring Israel into line with Europe where non-registered designs have limited protection. It is proposed that fonts, even if non-registered, will be entitled to up to 25 years of protection.
- Currently, designs may be protected for up to 15 years. The proposed amendment will extend this period to 25 years, in line with Europe.
- If a design is marketed in Israel as a non-registered design, it may, within 12 months, be registered.
- The proposed Law adopts the Locarno Agreement Establishing an International Classification for Industrial Designs Signed at Locarno on October 8, 1968
- The proposed law requires absolute international novelty and significant differences from other designs.

Once the Law is passed, Israel may be able to join the Hague system for international design registration.

Source: IP Factor, Israel

04-15-2015 (Newsletter Issue 6/15)
Official Fees Slightly Reduced
The Israel Trademark Office (ITO) has slightly reduced the official filing fees as from January 1, 2015. The new official fee for filing a trademark is ILS 1,617 for the first class and ILS 1,215 for each subsequent class.

This is the first time after several years of increase that those fees have been slightly reduced.

Source: Ezratty-Farhi Law Firm, Israel

05-02-2012 (Newsletter Issue 7/12)
Pharmaceutical Labeling Requirements
The Pharmacists Ordinance has recently been amended and requires as from August 1, 2012, that labels of both prescription pharmaceuticals and any over-the-counter (OTC) pharmaceuticals will have to include several important details, including the brand name of a preparation in four languages, Hebrew, Arabic, English and Russian.

At present, only non-prescription pharmaceuticals which are permitted for general sale (i.e., which are not sold in a pharmacy or by a pharmacist) are required by applicable administrative regulations to be labeled with the pharmaceutical's brand name in four languages - Hebrew, English, Arabic and Russian. Other pharmaceuticals - namely, any pharmaceuticals dispensed in a pharmacy or by a pharmacist (either with or without a prescription) - have so far been required to be labeled with the brand name in Hebrew and in English.

A revised Practice Guideline of the Ministry of Health, which would set forth the specific guidelines for labeling pharmaceuticals in this regard, is soon expected.

In light of the new labeling requirements, it is recommended to apply for Israel trademarks for the pharmaceutical brand-name in each of the four languages: Hebrew, Arabic, English and Russian.

Source: Reinhold Cohn Group, Israel
and IP Factor, Israel

04-17-2012 (Newsletter Issue 6/12)
Patent Authority Begins Examining PCT Applications
On April 4 it was announced that beginning June 1, 2012, Israeli applicants for PCT applications will be able to designate the Israel Patent Authority as an International Search and Examination Authority (ISEA).

The World Intellectual Property Organization (WIPO) decided to recognize the Israel Patent Authority as an ISEA in 2009. Since then significant preparations to implement this decision have been in progress. These include hiring additional patent examiners, training them to examine in accordance with PCT requirements, upgrading the computer and communications systems, and enacting the necessary legislation.

Official fees for performing search and examination have not been announced by the Patent Authority but they are expected to be lower than those presently paid by Israeli applicants to either the United States Patent & Trademark Office or the European Patent Office.

At first, the designation of the Israel Patent Authority as the ISEA in an international application will be available only to Israeli applicants. After an initial period it will also become available to applicants from other countries, subject to appropriate bilateral agreements.

Source: JMB Davis Ben-David, Israel

06-12-2011 (Newsletter Issue 8/11)
3D Shape Applications Accepted
The Deputy Registrar in Israel accepted three applications for 3D shapes on the grounds that they are distinctive, even with the absent evidence of acquired secondary meaning.

Source: Dr. Shlomo Cohen & Co., Israel
Ministry of Justice Patent Office, Trademarks Division, Israel

05-02-2011 (Newsletter Issue 7/11)
No Disclaimer Required
After implementation of the Madrid Protocol in September 2010, the Israeli Trademark Office (ITO) has issued a Circular of Administrative Instructions revising its practice with regard to requiring disclaimers. No requirement for a disclaimer will be made from the ITO's part concerning components of the trademark that were considered to lack inherent distinctive nature, if the mark as a whole exhibits distinctiveness. In the past the ITO required such a disclaimer.
Following this Registrar's Circular, the ITO's practice now resembles the OHIM regarding disclaimers in CTMs.

Source: Fisher Weiler Jones, Tel Aviv, Israel

02-01-2011 (Newsletter Issue 2/11)
Official Fees Amended
The Israel Trademark Office (ITO) hast changed its official trademark application fees effective from January 1st, 2011.
The official fee is ILS 1,523.00 (approx. EUR 308.00) for the first class and ILS 1,143.00 (approx. EUR 231.00) for each subsequent class.

Source: Bodner Flom, Tel Aviv; Reinhold Cohn & Partners, Tel Aviv and Shilon Zuckerstein & Co., Tel Aviv

12-01-2010 (Newsletter Issue 17/10)
Changes due to Implementation of Madrid Protocol
The Israel Trademark Office (ITO) has implemented the Madrid Protocol on September 1st, 2010.

Related changes accompanying the implementation:

- multi-class applications are now possible
- the renewal period is reduced from 14 years to 10 years
- when renewing multi-class registrations, a reduced official fee applies for each class after the first
- the examination period of an Israeli application will be limited to a maximum of 2 years
- no more changes to registered national marks or to marks under application except in very exceptional circumstances

For further information please click here

Source: BODNER FLOM, Tel Aviiv and Fisher Weiler Jones, Tel Aviv

06-02-2010 (Newsletter Issue 11/10)
Accession to the Madrid Protocol
Israel joined the international trademark system following the deposit of its instrument of accession to the Madrid Protocol for the International Registration of Marks.

The Madrid System will become effective on September 1st, 2010.

Source: Bodner, Flom & Co., Law Offices and Patent Attorneys, Israel and

Legal basis is the Trademark Ordinance 5732-1972, last amended April 20, 2016.
Israel is a member of the Madrid Protocol.
Trademark protection is acquired by registration or through use. Israel recognizes well-known marks.
Nice classification, 10th edition.
Registrable as a trademark are all distinctive (inherently or upon acquiring distinctive character) and graphically representable signs, such as letters, words, phrases, numbers, images, two-dimensional shapes, three-dimensional shapes, sounds, colours, and any combinations thereof.
Three-dimensional forms of the good or its packaging, are not allowed on their own, unless it can be proven that the mark has acquired distinctiveness through extensive use and is identified as such.
The following trademark types are registrable: trade marks, service marks, collective marks and certification marks.
The application is filed at the Israel Patent Office (Trademarks Department).
Multiple-class trademark applications are allowed.
Foreign applicants must be represented by a local attorney, unless they have a postal address in Israel. One exception is the International registration through the Madrid Protocol. In order to designate Israel in International filing, no local representation is required, unless and until the applicant is required to submit documents at the Israel Trademark Office, such as responses to Provisional Refusals; then the applicant must appoint a local representative.
A simply signed power of attorney is sufficient.
The examination process includes: formal examination, examination on absolute grounds and examination on relative grounds.
The processing time from filing to registration is approximately 17-21 months.
Upon acceptance, the trademark is published in the monthly official gazette. If no opposition is filed within three months, the trademark is registered.
The opposition period is 3 months from publication of the trademark application.

Details regarding the Opposition Period against designation of IR Mark are available in our publication on this topic here
Trademark registrations are valid for 10 years from the application date, and renewal is possible for subsequent periods of 10 years each.
The grace period for renewals is 6 months from the expiration date, subject to payment of belated renewal fees. Thereafter, the mark may be reinstated under certain circumstances – within 6 additional months.

Further practical details are available in our publication on this topic here
There is no formal use requirement in Israel.
However, a cancellation request may be filed, on the grounds of non-use, for 3 consecutive years preceding the cancellation request, by any person affected by this registration.

Further practical details are available in our publication on this topic here
The official trademark filing fee is ILS 1,601 for the first class and ILS 1,203 for each subsequent class. There are no fees for publication or registration.

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Practical details on licensing procedures, requirements and effectiveness are available in our publication on this topic here.
Search type First class Add. class
Word Mark Search (availability) 490,00 € 450,00 € 
Word Mark Search (identical) 190,00 € 70,00 € 

The Prices above are SMD Group Search Fees
Country Index is a free service of SMD Group. We thank the following law firms for their assistance in updating the information provided.

Country Survey
Reinhold Cohn Group, Reinhold Cohn & Partners, Tel-Aviv, Israel  

Ezratty-Farhi Law Firm, Ramat Gan, Israel

Reinhold Cohn Group, Reinhold Cohn & Partners, Tel-Aviv, Israel  

Ezratty-Farhi Law Firm, Ramat Gan, Israel

Reinhold Cohn Group, Reinhold Cohn & Partners, Tel-Aviv, Israel  

Fisher Weiler Group, Tel Aviv, Israel

JMB Davis Ben-David

Jeremy Ben-David

Jeremy Ben-David
The Beck Science Building, 8 Hartom Street, Har Hotzvim
9777508 Jerusalem
Israel (IL)
Tel + 972 2 571 4777
Fax + 972 2 571 4455

JMB Davis Ben-David is a dual-jurisdiction full service Intellectual Property practice, representing its clients before both the US Patent and Trademark Office and the Israel Patent and Trademark Office in patents, trademarks and designs. We have an extensive, successful history of filings with the USPTO on behalf of firms worldwide. Read more

- Number of Attorneys who are native English speakers. All (10)
- Number of attorneys licensed to practice before the USPTO: 5
- Number of attorneys licensed to practice before the Israel Patent Office: 9
- Number of attorneys educated in English-speaking countries. 9
- Number of attorneys with life science PhDs: 3
- Number of attorneys with degrees in Law: 4
- Languages spoken by attorneys: English and Hebrew

Our main office is located in Israel. Our proximity to Europe means that we are in a similar time zone, rendering cooperation with clients and associates convenient. With regard to our clients and associates in the Far East, being only 7 hours behind Tokyo (for example), we have overlapping work days and thus are able to provide same day reporting regarding urgent filings.

The Beck Science Building
8 Hartom Street, Har Hotzvim
Jerusalem, Israel 9777508
Tel: +972-2-571-4777
Fax: +972-2-571-4455

Reinhold Cohn Group, Reinhold Cohn & Partners

Ronit Barzik-Soffer

Ronit Barzik-Soffer
26A Habarzel Street
6971037 Tel-Aviv
Israel (IL)
Tel +972 3 7109 333
Fax +972 3 5606 405

Reinhold Cohn Group
Reinhold Cohn & Partners, Patent & Trademark Attorneys
Gilat, Bareket & Co., Attorneys at Law

Reinhold Cohn Group is the largest, earliest established intellectual property firm in Israel offering premier expertise in filing, prosecution, renewals, protection, oppositions, opinions, due diligence, enforcement, litigation, licensing, commercialization and evaluation, portfolio management and strategic counseling in all areas of intellectual property such as patents, trademarks, designs, copyrights, plant breeders' rights etc.

The Group includes the patent attorneys firm Reinhold Cohn & Partners and the law firm Gilat, Bareket & Co.
The synergism of patent attorneys experienced in a diverse spectrum of technical and scientific disciplines working alongside legal professionals, creates a unique and effective platform for maximizing returns of a client's Intellectual Property assets by securing optimal protection.

Reinhold Cohn Group and its team of professionals are internationally renowned for excellence and are continually ranked in the top tiers in leading international and local guides such as: Managing Intellectual Property, Chambers & Partners, Legal 500, Practical Law Company, WTR1000, Who's Who Legal, IAM 300, IAM 1000, Expert Guide, Corporate INTL, D&B Israel and BDI.

Ministry of Justice, Patent Office (Trademarks Department)
1 Agudat Sport Hapoel Street
The Technological Garden
Building No. 5
Jerusalem 96951
Tel +972 25 65 16 27
Fax +972 26 46 70 26

World Intellectual Property Organization (WIPO)
34, Chemin des Colombettes
1211 Geneva 20
Tel +41 22 33 89 11 1
Fax +41 22 73 35 42 8