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Feb 28, 2018
Maylee Savournin, OMC Abogados & Consultores, Peru

The olfactory brands in the legal business world


Maylee Savournin, OMC Abogados & Consultores, PeruNowadays, the high competitiveness of the market has encouraged businessmen to use all available technical progress to the implementation and evolution of a product, therefore this process is generally accompanied by enormous efforts of research and development. However, positioning a product or service in the market does not only depend on its inner characteristics, but consumer’s loyalty must be achieved, for which the use of all kinds of incentive is required to attract their attention. That is why the unconventional signals read more