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Apr 14, 2011
Alexia Marinos, Gadens Lawyers, Australia

Trade Marks, Twitter and Twittersquatters!


Alexia Marinos, Gadens Lawyers, AustraliaSocial media sites are the current craze in the online environment. Users can enjoy a range of online experiences including social networking sites (such as Facebook, Twitter and MySpace), file sharing sites (such as YouTube and Flickr) and blogs. Increasingly, organisations are embracing Twitter as a means of connecting with customers, attracting new clients and driving and purchasing sales. With the increased use of Twitter by organisations, “Twittersquatters” are becoming a new problem for trade mark owners. A Twittersquatter is a term used to describe a Twitter user who has registered a third party’s brand name as its Twitter user name with a view to selling the account to the trade mark owner.  read more