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Dez 02, 2011
Elena Valuiskich, Metida Law firm of Reda Žabolienė, Lithuania

Non-Traditional Trade Marks’ issues in Lithuania


Elena Valuiskich, Metida Law firm of Reda Žabolienė, LithuaniaTrade marks are traditionally perceived as words, numbers, pictures, symbols or combinations of these elements. However development of marketing and promotional strategies has broadened the scope of what is considered to constitute a trade mark. Therefore, colours, shapes, moving images, holograms, even sounds, scents and tastes nowadays may serve as marks distinguishing the goods and services of one person from those of another. Consequently although under numeral disputes, read more