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Dez 05, 2011
Mitsuharu Takeuchi, SOEI Patent & Law Firm, Japan

Practical Use of the Defensive Mark System in Japan


Mitsuharu Takeuchi, SOEI Patent & Law Firm, JapanOne option for protecting a well-known trademark in the Japanese Trademark System is to obtain a “Defensive Mark Registration.” In 1960, the Japanese Trademark practice introduced “Defensive Marks” based on the British Trademark System in order to enhance the protection of well-known trademarks. A Trademark Registration only provides protection when a third party uses the mark with respect to goods/services similar to or the same as the goods/services designated for read more