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Feb 21, 2012
Francis Preedy, Hallmark IP Ltd, United Kingdom
First published in World Trademark Review, issue Feb./Mar 2012

UK - Trademarks


Francis Preedy, Hallmark IP Ltd, United Kingdom, First published in World Trademark Review, issue Feb./Mar 2012The purpose of trade marks is to identify the goods or services offered by a party and to differentiate those goods or services from those of others. A trade mark assists not only the parties in the trade but also prospective customers by enabling them to identify what goods or services are offered by a particular party. This makes it reasonable to assume that only one party can use a particular trade mark for a particular purpose. To allow otherwise would counteract the very purpose for which  read more