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Dez 02, 2012
Jason Romer, Collas Crill, Guernsey
David Evans, Collas Crill, Guernsey
First published on published on www.lexology.com

Threat to Marilyn Monroe's estate


Jason Romer, Collas Crill, Guernsey, David Evans, Collas Crill, Guernsey, First published on published on www.lexology.com50 years after her death, the income of Marilyn Monroe's estate is under threat now that a New York court has decided that her image belongs to everyone (see case report below). The estate - the third biggest money maker for dead celebrities behind Elvis and Michael Jackson - has been stripped of its ability to charge for the use of Marilyn's image.
The ruling of the Court of Appeal in New York is based on an unusual set of circumstances, but illustrates the problems facing celebrities and their estates in protecting and commercialising their image effectively, something also experienced by the Humphrey Bogart estate. Read how Burberry has fallen foul of Bogart's estate (free registration needed). Guernsey's forthcoming Image Rights legislation deals with all the aspects of such protection for both living and dead personalities and will give celebrities the unique ability to effectively protect and manage their personality  read more