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Sep 16, 2013
David Dennis, Shepherd and Wedderburn LLP, United Kingdom
First published on www.lexology.com

Tough break for KitKat – no trade mark in bar


David Dennis, Shepherd and Wedderburn LLP, United Kingdom, First published on www.lexology.comNestlé, the owner the UK’s favourite confectionery brand, has been thwarted in its attempt to register the shape of Kit Kat bars for trade mark protection in the UK. Cadbury successfully stepped in with opposition proceedings to ensure that protection was not granted to its confectionery competitor. This article takes a quick look at what happened and why it is interesting. A successful trade mark registration gives the owner the right to restrict competitors from using the same or  read more