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Jan 21, 2010
Andrew John Bellingall, Daniel Advogas, Brazil
Published by Trademark World, Issue 222, November 2009


Brazil Moves Towards The Madrid Protocol


Andrew John Bellingall, Daniel Advogas, Brazil, Published by Trademark World, Issue 222, November 2009The Right Conditions for Implementation

In 2001 Goldman Sachs coined the term BRIC and argued that the economic potential of Brazil, Russia, India, and China is such that they may become among the four most dominant economies by the year 2050. These countries encompass over 25% of the world's land coverage and 40% of the world's population and hold a combined GDP (purchasing power parity) of 15.435 trillion dollars. On almost every scale, they would be the largest entity on the global stage. As the South American member of BRIC, Brazil has done remarkably well to weather the recent financial turmoil and credit crunch and is certainly doing its part to realize Goldman Sachs’ vision.

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