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Nov 18, 2013
Andrea Kroetch, Smart & Biggar/Fetherstonhaugh, Canada
First published on www.lexology.com


Top 10 tips for effective licensing of Canadian marks


Andrea Kroetch, Smart & Biggar/Fetherstonhaugh, Canada, First published on www.lexology.comUnder Canadian law, a trade-mark is generally valid only as long as it is distinctive of its owner – that is, where the mark designates a single source to the consumer. However, it is common in business for trade-mark owners to capitalize on the goodwill that has been built in their trade-marks by licensing the trade-marks to third parties. In such circumstances, it is important that trade-mark owners know how to mitigate  read more