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Dez 02, 2013
Brian McElligott, William Fry, United Kingdom
First published on www.lexology.com

The Impact of Lookalikes: UK Report


Brian McElligott, William Fry, United Kingdom, First published on www.lexology.comThe UK Intellectual Property Office recently published a report entitled ‘Impact of Lookalikes: Similar Packaging and Fast-Moving Consumer Goods’. The report examines the area of lookalike consumer goods and the impact of such goods on consumers, retailers and brand owners. A lookalike is often an own-brand product that is packaged or presented in such a way so as to imitate a branded product. The working definition of ‘a lookalike’  read more