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Jul 20, 2014
Geetha Kandiah, KASS International Sdn Bhd, Malaysia

Too Pedantic with the “P”?


Geetha Kandiah, KASS International Sdn Bhd, MalaysiaWhen it comes to designing your trademark, the face of your brand or business, it is important to create one that is distinctive and ideally not reminiscent of other trademarks out there, to avoid situations such as the following case, which took place in Singapore recently: Do you find the below marks substantially similar? Is the letter “P” the dominant part in both marks? Are they so dominant that the other elements in the mark are negligible? Are the marks visually, aurally and conceptually similar?  read more