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Nov 11, 2014
Charlotte Urman, Inlex IP Expertise, France

Colour or not Colour? That is the question!


Charlotte Urman, Inlex IP Expertise, FranceWe observe every day that much IP expenses are done with no preliminary legal strategy, in particular regarding trademark applications, and often inappropriately so. The first question in fact is always “do I have to file a trademark?” and the reply is not as easy as “yes, if I want to be protected”. This question can seem elementary but opens a lot of other issues if we want to give an answer that would be really conform to the company’s ambitions, targets, position and to its needs in the matter of operational safety  read more