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Okt 09, 2015
Alasdair Poore, Mills & Reeve LLP, England and Wales
Arianne Bryan, Mills & Reeve LLP, England and Wales

United Kingdom: Nothing distinctive – make your Mark


Alasdair Poore, Mills & Reeve LLP, England and Wales, Arianne Bryan, Mills & Reeve LLP, England and WalesA client calls: “I want to register ‘Cyclone’ as a trade mark. We are using it for our exciting new line of vacuum cleaners which have a cyclone for separating the dust. It’s the perfect name; it tells the knowledgeable customer exactly what it does!” Time again you tell them – the name is rather descriptive; not as bad as many of the marks you come across, but it does describe the central element of the vacuum cleaner (developed by the market leader no less). But add your client’s well known name “Trustless” to it, and “Trustless Cyclone” will be  read more