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Okt 05, 2015
José Marquis, OMC Abogados & Consultores, Peru

The 'trademark family', the concept of umbrella brandin...


José Marquis, OMC Abogados & Consultores, PeruTrademarks are without any doubt essential or the economy. Indeed trademarks allow distinguishing one product or service from another in the market and moreover indicating to the consumers the corporate origin of the goods and services. Therefore, only a distinctive sign may be registered as a trademark, as long as it does not exist any likelihood of confusion with other trademark previously registered. Some companies manage to build a strong brand identity and then develop their offer of goods or services using the powerful strategy of  read more