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Jul 25, 2016
John MacKenzie, Partner, Shepherd and Wedderburn, United Kingdom
First published on www.shepwedd.co.uk

EU Court gives McDonald’s monopoly on food McTrademarks


John MacKenzie, Partner, Shepherd and Wedderburn, United Kingdom, First published on www.shepwedd.co.ukThe Singaporean company Future Enterprises had brought a trademark application in 2008 to register MACCOFFEE for foodstuffs and beverages. This was registered, but in 2012, the EU Intellectual Property Office (“EUIPO”) upheld McDonald’s application to have the trade mark declared invalid on the basis of its previous EU trademarks in these classes, including “McDonald’s”, “McFish”, “McToast”, “McRib”, “McFeast”, “Big Mac” and seven others. The First Board of Appeal of the EUIPO maintained this decision, and in the judgment issued  read more