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Jan 30, 2018
Anca Draganescu-Pinawin, IP Counsel, Novagraaf, Switzerland
First published on www.novagraaf.com

Asian characters: a good fit for trademarks in the EU?


Anca Draganescu-Pinawin, IP Counsel, Novagraaf, Switzerland, First published on www.novagraaf.comHow is a trademark containing or composed solely of Asian characters assessed in the EU? This question is especially of interest to Asia-based businesses seeking to bring their brands to the EU market while retaining the corporate identity that they have developed in their home countries. While the question can be put simply enough, the answer turns out to be more complex. From the standpoint of a counsel advising a business on how best to protect such a mark when entering the EU market, several headache-inducing questions may come up  read more