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Jul 24, 2018
Jeffrey M. Kaden, Gottlieb, Rackman & Reisman, USA
First publised on www.grr.com

The Sweet Smell of PLAY-DOH Is Now a Trademark


Jeffrey M. Kaden, Gottlieb, Rackman & Reisman, USA, First publised on www.grr.comOn May 18 of this year, the U.S. Patent and Trademark Office issued a federal trademark registration for Hasbro’s trademark application in connection with PLAY-DOH’s “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” It is a scent that, to many, brings back fond childhood memories. So how was Hasbro able to obtain a trademark for the PLAY-DOH scent, ostensibly giving it the legal right to prevent others from creating confusingly similar scents for similar  read more