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Jun 01, 2010
Dr. Kfir Luzzatto, Luzzatto & Luzzatto, Israel
Adv. Ronen Sasson, Luzzatto & Luzzatto, Israel
First published by World Trademark Review

Making the most of protection in Israel


Dr. Kfir Luzzatto, Luzzatto & Luzzatto, Israel, Adv. Ronen Sasson, Luzzatto & Luzzatto, Israel, First published by World Trademark ReviewThere is a long tradition of protection for well-known marks in Israel, but trademark owners need to ensure that they are fully exploiting the advantages of the system.

Well-known marks are protected in Israel under the Trademarks Ordinance (New Version) (5732-1972). The ordinance was amended in 1999 in order to comply with Article 16 of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs) and Article 6bis of the Paris Convention for the Protection of Industrial Property.

What is a well-known mark? Under Section 1 of the ordinance, a trademark will be recognized as a well-known mark if the following requirements are met:  read more