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Amendments to Trademark Laws

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Feb 18, 2013 (Newsletter Issue 2/13)
United Kingdom
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Protection for Person's Personality in Guernsey


On 3 December 2012 new legislation came into force in Guernsey allowing the protection of ‘personality’ and ‘image’ rights as new forms of intellectual property.

Any natural persons (alive or dead within the last 100 years), legal persons, joint or group personalities and even fictional characters can have their ‘personality’ registered and any photos, moving images, names, signatures, appearances, expressions, voices, likenesses, gestures or mannerisms can also qualify for protection via association or registration as ‘images’.

Source: www.ipo.guernseyregistry.com and Schillings, Uk